Marketing a self storage rental for businesses and organizations is often done using online channels and general advertising practices these days. But, there are other ways to make it known that such self storage rentals exist.

How to Market a Storage Rental for Businesses and Organizations

Here are some great examples of what can be done to get word out about such services:

1. Community marketing – community marketing can be a great way to help build awareness about self storage rental for businesses and organizations. This is done by getting involved in the activities of the communities near the facility. Self storage rental companies can join nearby community events like local fairs, conferences, town hall meetings, and other gatherings in order to become more visible.

Companies can also try holding events or sponsoring events within the storage rental premises and invite the members of the business community so that they can see the facilities. It will be good to have people who are known in the business community and are considered to be influential in the guest list. If these people like what they see, they would not only avail of the services but also endorse or recommend them to their peers.

2. Sponsoring events – many events are held every day and getting word out about self storage rentals can easily be done by sponsoring one or several of these events. This, of course, will require the company to spend money. A good way to address the budget issue is to work out an exchange deal with the event organizers.

Free services or fee waivers could be offered in exchange for having a booth in the event where the company’s representatives can connect with the attendees and gather leads. Ideal for these sponsorships are events where owners and ultimate decision makers of businesses and organizations that are most likely to need self storage facilities are present.

3. Referral marketing
– the idea behind referral marketing is to have existing customers help in finding new customers for the self storage rental company. This can often be done for only a fraction of the budget that is required for full on marketing campaigns. What the self storage company needs to do is to provide incentives that will encourage customers to refer the company to their family, friends, and colleagues.

In any referral marketing campaign, the quality of the company’s services and the perceived value of the incentives are critical elements. The customers need to be satisfied with the services that they are getting. At the same time, the incentives have to be attractive enough to compel the customers to actually give referrals. Some companies give free items while some offer discounts and free services to referring customers.

4. Traditional advertising – companies with advertising budget can choose to buy spots in traditional tri-media. A short mention from the local TV news anchor or a local radio DJ would be a good idea. Choosing the time slots when business owners and organization leaders are listening would also make the ad more effective.

Companies that wish to advertise would have to consider the production side as well. TV and radio ads, for instance would require writing a script and hiring talents. Companies would have to spend time and effort to come up with their advertising materials.

5. Promotions – probably the simplest way to market companies that offer self storage rental for businesses and organizations is to hold promotions. These could also be quite costly. Depending on the available budget, advertising can be done through various channels. Flyers, posters, and brochures can be printed for display and distribution.

Promotions can be in the form of general campaigns as in billboard ads, posters in the lobbies of business buildings, print ads in leading newspapers, pop up internet ads, etc. They can also be done more strategically as targeted campaigns like direct mail special discount offers and business organization newsletter ad placements.

6. Printed materials – omnibus posters and flyers can be printed out for distribution to various audiences. Flyers can be left in take-one racks at convenience stores, bookstores, furniture stores, home depots, and other places where people usually go. Posters can be displayed in community bulletin boards, school announcement boards, and similar locations. To distinguish the brand from all the other companies using the same marketing channel, a self storage rental company should ensure that his printed materials are well-designed and strategically displayed.

7. Freebies and giveaways – unlike fast moving consumer goods like food, clothes, and gadgets, self storage rental for businesses and organizations do not have any tangible product that they can give as free samples to organizations. To help promote their brand, companies can give out pens, hats, t-shirts, caps, and other promotional items. Aside from the company logo, the complete company details should be printed on the promotional items so that businesses and organizations can easily call or visit if they have inquiries.

All-occasion gifts to business owners, organization officers, and ultimate decision makers can also be given. Corporate gifts and tokens are likewise popular during special events and holidays like Christmas, and Valentine’s Day. The gift does not have to be extremely expensive. More importantly, it has to be something that will be useful to the recipient and something that will make them remember the brand.

It is important to note that some companies have gift giving policies that prevents employees and officers from receiving gifts. There are some that allow gifts that exceed a maximum value as set in their policies.

8. Tie ups and partnerships with moving companies – moving companies can help build a clientele for self storage rentals. Their own clients would most likely have the need for storage services as well. These clients are usually those who are downsizing or relocating their offices. Such a tie up could entail giving commissions for every new customer that is referred by the moving company.
Partnerships and tie ups can also extend the reach of the advertising efforts of companies offering self storage rental for businesses and organizations. These businesses can arrange to have their logos and corporate information appear in each other’s promotional materials.

9. Social media marketing – this is one of the more popular ways to market various businesses these days. It is relatively inexpensive, yet flexible enough to serve the specific needs of each company. For companies offering self storage rental for businesses and organizations, having a social media marketing officer would be a good idea. This officer will take care of all the social media activities of the company and its target audience. He will also be responsible for conceptualizing, implementing, and monitoring various social media campaigns to generate leads and eventually increase the number of customers availing of the self storage rentals.

Just like any other business, a self storage rental should have a well-thought of marketing plan. Not all marketing initiatives are effective for all self storage rentals. Choosing the ways to market the company would have to depend on what its business goals are.

How to Invest in Self-storage

No matter how hard people deny it, there’s a bit of a hoarder in everyone. Somehow, a lot of people just cannot resist the urge to buy stuff and hold on to them for a long time. Even when some of these items have already gone beyond their usefulness, they are still kept for sentimental reasons or maybe in hopes that they can be used again someday.
The penchant of a lot of people to hold on to things that they do not necessarily need at the moment has helped the self-storage industry stay afloat. Even during the times of recession, self-storage still managed to get profits unlike other forms of real estate.

Why Invest in Self-storage

A self-storage business is a good investment to put your money in. It belongs to an industry that is not affected adversely by economic swings. It’s also a business that does not require a lot of operational processes and capital infusion. You only need a piece of real estate property, storage containers, and a secure perimeter for this business. For those who do not want to run a self-storage business themselves, investing in self-storage companies would be a good option.
During recessions, when people are downsizing their homes, self-storage facilities remain to be high in demand. In most cases, it is cheaper to store their stuff inside self-storage facilities rather than to try to cram everything in a small apartment. Besides, it would be expensive to look for a bigger apartment just to accommodate all the accumulated furniture, fixtures, and other miscellaneous items.

On the other hand, when the economy is doing well, people tend to turn to storage facilities for excess items that result from their increased ability to purchase more goods. The more the buy and the less they throw away or give to others, the more they need additional space in which to store their items.
Experts in investing predict that the demand for self-storage units and facilities will remain high in the coming years. Anyone engaged in the self-storage business and those who have put their money into these businesses are in for great returns.

Opportunities to Invest in Self-Storage

There are many ways for you to tap into this market and cash in on its gains. Here are a couple:

• Stock Investment – The easiest way is for you to buy shares of stocks of publicly listed self-storage facilities. This works like any other stock investment. You simply have to contact a broker to look for a viable self-storage company where you can invest your money in. If this is your first time to invest in stocks, ask the broker to run you through an introduction to the rudiments of investing. This way, you have an idea about what to expect especially when it comes to risks, returns, and investment amount involved.
Carefully study the risks of investing in stocks and be wise about your choices. This goes for your choice of broker as well. He should be able to give you credible information about the stocks that you are about to purchase. You should also do your own research on the financial viability of the self-storage company you are planning to invest in.
Try buying stocks of well-known storage facilities to ensure that you are getting stocks that have high rate of returns. Well-known storage facilities, unlike smaller companies, have facilities all over the world. So even if one facility get compromised, there are still more places where they get income. Stocks of well-known storage facilities are also more stable than smaller up and coming companies.

Take note of the amount of time within which you can reap the gains. There are some stocks take a number of years to make substantial gains. Ask about lock-in periods within which you cannot liquidate your stocks or recover your investment. There could also be restrictions when it comes to selling these stocks to realize your gains. It is best to find out what these restrictions are as well as the penalties and options you have for cashing in or opting out of the investment.

• Owning a self-storage facility – You can build a self-storage facility yourself. If you have a piece of property somewhere that’s just sitting empty, why not convert it to a self-storage facility? A self-storage facility takes less cost to build than a set of apartments. It also requires very little maintenance. This means there is no need to hire a full maintenance crew. In some cases, all you will need is one or two caretakers.
Building a self-storage facility is a more economical way to earn income from your real estate property. There is also no need to spruce up the place once the last tenant moves their stuff out. You do not need to hire an interior decorator to make the space beautiful. Just clean it up and place a for rent ad online. The turnover rate for self-storage facilities is also lower as people tend to hold on to their containers for long periods.

Your Risk Appetite and Investment Personality

Whether you choose to invest in self-storage stocks or set up your own self-storage business, there are always risks involved. It could be quite difficult for you if you do not have the heart to take these risks. Make sure that you know what you are getting into and that you are ready to face all the challenges that your choice will bring. The self-storage industry is one where lucrative options abound. It’s up to you to choose which one of these options you are ready to risk your money and resources on.

Self-storage facilities are easy investments that anybody can get into. Whether you choose to invest in an existing company or create your own storage facility will depend on your capacity to invest. You should dedicate ample time and effort into making sure your investment will flourish.

Think also about how this investment will affect your day to day spending and the long-term implications. Though there are proofs of success in this kind of investment, nothing is ever full proof. Always be aware of your rights as an investor. Do your research, go with reputable brokers, and take every precaution to protect your investment.

Storage rental services are ideal for those who wish to store items for both short-term and long-term periods.

Even if it is your first time to consider a storage rental service, doing a thorough research will help you find the right option. There are some basic questions you need to ask so you can find the storage rental services in Tacoma WA you are looking for.

Create a checklist and find out if your prospective storage rental companies meet these criteria:

24/7 Access

It can be too much of an inconvenience for a tenant if the storage facilities only operate on specific business hours. Not all storage rental companies offer 24/7 access, so you need to ask about the hours offered by your prospects. You will also have to take note that there may be different gate and business hours. Business hours refer to the hours where a manager is available onsite while gate hours refer to the hours you can gain access to your unit or the facility.

Climate Control

You will also have to check with your self-storage company how they handle climate control. When it comes to climate control, keep in mind that the company should have control over temperature and humidity. In most cases, units are kept between a range of temperatures especially during summer and winter months. There are valuables that may require higher level of climate control.


Self-storage units are not only meant to keep your items but also protect them. It is not enough to use locks on your unit to keep your personal items safe as you also need extra security measures, such as gated key access, door alarms, 24/7 security guards, cameras and secure building access.

Insurance and Special Requirements

The facility manager may require some documentation before you can proceed with using the facility. A valid photo ID is the most basic requirement you should secure. It should reflect your current address and emergency contact once you sign your lease. Ask if you are covered by self-storage insurance. Tenants are often required to have insurance, which is provided through rental or homeowners policy.

Lease Terms and Conditions

Frustration when using self-storage facility often originates from the lack of better understanding of the company’s terms and conditions. Before signing the lease agreement, make sure you have thoroughly understood the policies. If there are terms you are not clear about, ask questions.


Self-storage facilities have different payment options. It is important to ask the accepted payment options to avoid inconvenience. Aside from the payment options, also ask about how much notice the facility will require when ending your lease.

Self-Storage Misconceptions

Myth #1: Self-storage units are costly

Some customers who have not tried considering self-storage before may have a preconceived notion that the facility is too expensive. However, the prices are affordable and the additional fees you pay will depend on several factors, such as the size, location and features of the unit.

Myth #2: Security is not guaranteed at self-storage facilities

Most self-storage facilities these days are equipped with security features to ensure that your belongings are stored safely. The security features include key code access, door alarms, video surveillance and more. These facilities are also well-lit so resident managers can easily detect any suspicious behaviors.

Myth #3: Self-storage facilities provide limited services

Facilities have a vast range of self-storage resources depending on your needs. Self-storage services are not only meant to provide a space to keep your items, but also to ensure that your belongings are in good hands.

Myth #4: Self-storage units are outdated

Self-storage units never go out of style as many people still prefer them, especially on situations such as relocating or taking a vacation. Self-storage services are a whiff of fresh air because these can take care of your storage needs and ensure that a high storage standard is maintained.

How to get the most use of storage rental services in Tacoma WA

1. Know where you place your items

Even when placing items in a self-storage unit, there are still some instances when you need to remove certain belongings. This is why you need to make sure that you place the items you use frequently closer to the door for easier access. Also, label boxes or create a checklist so you will not have any difficulty finding your belongings when you need them.

2. Ensure items are insured

Avoid risking losing valuable items while keeping them in a storage unit as the fire or roof may collapse. The facility has no liability if your items are not insured. If you have an existing homeowner’s or renter’s insurance, you can ask the agent if the items you place in a self-storage unit are still covered under your insurance policy.

3. Take the environment into consideration

Your items could be damaged due to extreme temperatures. Wood furniture may warp due to extreme heat. You will need to check where the storage units are located and make sure that the facilities offer environmentally controlled units. Aside from temperature control, a facility must also offer pest control.

4. Avoid focusing on the price

When exploring self-storage unit options, avoid focusing only on the price. Since these facilities offer flexibility as you can access your belongings whenever you need them, you need to choose a company that offers services based on your needs. Finding a location that is nearby is also a practical option so you do not need to travel far just to access your items. If you are looking for storage rental services in Tacoma WA, be sure to focus on the services offered.

5. Create an inventory of your items

It is also important to know the items you place in a storage unit. Taking photographs or video of the items will help you remember the items. The inventory will also serve as a guide when deciding how much storage space you need. Aside from creating an inventory, list all items’ current and replacement value, so you will have an idea about the cost of buying the item brand new.

RV and Boat Storage

Starting an RV and Boat Storage Rental in Tacoma WA

Boats and RVs are vacation staples that enable vacationers to explore picturesque attractions and escape the hustle and bustle of the city. This is why for someone looking for residual income, RV and boat storage services are the way to go. This is because there are communities that may restrict the parking of RVs and boats in driveways and streets. In Tacoma, this is an excellent opportunity that self-storage owners should take advantage of.

However, it is essential to arm yourself with knowledge so you can reap the rewards of boat and RV storage. One thing you need to consider is the type of storage you are going to offer and the services you are going to provide.

Factors to consider when starting RV and boats storage rental services


Tacoma’s economics are vital factors to take into account when deciding on the type of services and storage to offer. Large vehicles structures come in three basic configurations with the canopy as the simplest as it only has a roof. The manger style is the second configuration, which is enclosed on three sides. The third configuration is an enclosed individual unit.

More often than not, starters have a notion that building a canopy or manger units is less expensive, but looking at the bigger picture will make you realize that the three configurations need additional strength and deeper footings.

The width, depth and height will also be the determining factors for the type of boat and RV storage units you should consider. In addition to the vehicle, the space should also be capable of accommodating additional fixtures, such as tow bars, air-conditioning units, motorcycle racks and much more. On average, 12 feet is the minimum unit width and 45 to 50 feet is the maximum depth. The construction cost must not be set aside as it is also an important factor.

The configuration will have a significant impact on the tax assessment. Fire sprinklers can also increase construction costs and operational expenses. Even if you only consider canopies, it may cost more as a certain size may also require sprinklers. Without a doubt, the construction is the greatest expense when putting up RV and boat storage. If you intend to increase the size, you will need to anticipate the increased construction cost.


Once you have decided the configuration for your boat and RV storage, you will also have to think of the products and services you will offer that will be in conjunction with your business. The products and services you will offer will depend on your customers. There are vacationers who prefer to spend their vacation the best way possible and a more convenient facility will not only earn tenants but also keep them.

Electricity and water are deemed to be the most desired and preferred services. Water comes with the service and customers do not usually pay extra fee for it. On the other hand, electricity can either be offered for a flat rate or metered. Aside from these utilities, propane stations, wash, dump and valued commodities such as glass wipes, ice, coffee etc., are also popular add-ons.

Before you decide what products to offer, you need to consider the potential income and initial cost vs. expense and risk. If you plan to offer vehicle-prep services, which will involve accessing a tenant’s RV or boat, then keep in mind that this also involves additional legal responsibilities and insurance.


Security is paramount for storage rentals. Just like products and services, the security features will also depend on your customers. The perimeter fencing is the basic feature you should add to your storage. It can either be solid block walls or chain link and razor.

If your storage service offers 24-hour access, you need key-coded entry gates and camera surveillance. As much as possible, install a camera in a location where it can easily capture license plates during the entrance and exit. Proximity card readers can also be added if tenants have stored vehicles. Storage rental service owners may even take security to the next level by opting for more sophisticated alarm and security systems.

Legal Consideration

The requirements and challenges that come with operating a storage facility for RV and boat no longer come as a surprise. However, to ensure that you will have smooth and problem-free operation, you need to take note of the legal requirements of vehicle storage. The legalities of vehicle storage differ from traditional self-storage.

Since boats and vehicles are titled property, the storage owner’s lien rights will be affected. If the properties are not zoned for storage use, it can also be a big problem especially if it is outdoors. You should also consider local ordinances even if outside parking has been allowed in the area. If you want to start an outside storage, check the local zoning ordinances and restrictions to prevent governmental intervention.

Rental Agreement

It is common for most rental agreements to have expectation from tenants to store personal property. However, there are rental agreements that do not recognize car, boat and RV storage, and liabilities for this type of storage may be left unrecognized. For self-storage owners who have decided to accommodate vehicles, amending leases should be essential as this addresses liabilities and even reduces occurrence of legal issues.

Tenants must also provide specific information to the storage facility including describing the property being stored. The description should include the vehicle’s make, model, color, year, serial number and license number. If a tenant fails to pay for the storage fee, the storage operator will be forced to sell the property being stored. It is also required for facility operator to obtain information about lien claims and security interest.

Knowing the cost, special requirements and legal responsibilities of operating RV and boat storage facility will give you greater peace of mind. Regardless of the services, products and level of security you offer, you need to keep your tenants or customers in mind. Boat and RV storage facility is meant to accommodate vehicles while also giving tenants more time to enjoy their vacation.

Vehicle Storage Tacoma Tips: Preparing Your Car for Long-Term Storage

There are various reasons you may need to store your vehicle for some time. You may be going on an extended vacation, or you are in the military and you are getting ready for an overseas deployment. Likewise, you may want to store your convertible for the winter, and avail of vehicle storage Tacoma providers offer.

Whatever your reason, you cannot just leave your vehicle sitting in a garage without preparing it, or parking it out on the street for a long period of time. It is not unreasonable to expect a damaged engine, punctured tires, dead battery, and find a family of rats establishing domicile under your hood if you do this.
Following are some important tips that you can keep in mind when preparing to store your car for the long haul. These can help preserve your engine’s useful life, and make sure you can get your car back on the road in no time once you come back.

Make Sure It Is Clean

While some people may think that washing the car before storing it may not be necessary, it is nevertheless an important step. Bird droppings or water stains left on the exterior can wreak havoc on the paint. Clean the fender undersides as well as the wheels to remove grease, tar, or mud. Give your car a generous wax coating for good measure.

Keep the Vehicle Covered

Your car is best stored in a garage to keep it safe from the elements. The temperature is likewise stable. Consider putting your vehicle in one of the public storage facilities near you.

Change Oil

This step may not be warranted if you are parting with your car for only a week or so. However, if you need to store the car for at least 30 days, you need to change the oil. According to car manufacturers, used engine oil contains contaminants that may damage your engine.

Keep the Battery Charged

When left unattended for a long stretch of time, your battery will lose its charge eventually. Ask someone to start your vehicle every other week, and if possible, drive it even for just 15 minutes each time. This way, the battery will maintain its charge and keep the various components like the engine lubricated properly. The air-con should also be run from time to time to keep the air quality fresh, and the parts in good condition. If you can’t find someone to start your car regularly while you’re away, you can have the negative battery cable disconnected or you can buy a battery tender.

Leave the Parking Brake Alone

While the habit of using the parking break is normally a great idea, it is not so when leaving your car in a vehicle storage Tacoma facility. If there is constant contact between the brake pads and rotors, they will tend to fuse. You can instead buy a tire stopper or chock to keep the vehicle from moving.

Top the Tank Off

When storing the vehicle for more than a month, make sure that the gas tank is filled. This way, moisture won’t accumulate inside the tank, and the seals will not dry out. To prevent build-up of ethanol, use a fuel stabilizer that will likewise protect your engine from rust, gum, and varnish for up to a year.

Avoid Getting Flat Spots

The tires must be inflated to the appropriate pressure. They can develop flat spots when left idle for a long time as the vehicle’s weight presses down on the footprints of the tires. The process happens at a quicker pace in cold temperatures, and with vehicles that come with low-profile or performance tires. Flat spots can become permanent, in which case tire replacement may be necessary. Just having someone drive the car occasionally can help prevent flat spots. An alternative is to put the vehicle on jack stands with the wheels off.

Keep Critters Away

By keeping your car in a storage facility, it will be kept warm and dry. However, these same features make a garaged vehicle enticing to rats. Your car offers a lot of good hiding places for critters, as well as a lot of things to munch on. Cover as many gaps as possible where rodents can enter like the air intake and exhaust pipe. You can use steel wool for this. Then, spread some mothballs or peppermint-dipped cotton swabs along the car’s perimeter. Rats hate the smell.

Keep Your Auto Insurance Up-to-Date

Don’t think that just because your car will be in a vehicle storage Tacoma facility, it means you can cancel your car insurance. While you may be able to save some money initially, chances are your insurance provider will increase your premium due to the coverage gap. This may cost you more money over the long term. The rate increase varies based on your place of residence and your insurance provider. Thus, it is best that you call your insurance company to find out what your various options are.

Getting Your Car Back on the Road

Once you get back to your car, you would want to make sure that it is still roadworthy. Here are some things you need to check before taking your car out of the storage facility.
Windshield Wipers – Check if the wipers have brittle or cracked rubber.
Under the Hood – Check for traces of rodent infestation. Find out if there are chewed hoses, belts, and wires; and if there are nests left behind. If the air intake and muffler are covered, remove the covers before starting the car.
Tires – Check the tire pressure, and if necessary, inflate your tires to the ideal specifications.
Breaks – Rust usually accumulates on the rotors. However, it usually goes away once you start driving your car.
Battery Cable – If you disconnected the battery cable before storing the car, be sure to reconnect it. Likewise, don’t forget to clean the battery terminals.
Fluids – Make sure the fluids are at the ideal levels, and there are no leaks.

Be sure to keep the tips provided in this post in mind. This way, your car will be in good condition once you leave it in a storage garage, and when you get back to pick it up.